My Career

Right from devising robust digital marketing strategies and leading it thru successful execution thru passion, people & processes, I have played various roles my 14 yrs of digital marketing career. I have built partnerships, managed campaigns, nurtured talents and, recently, managed P&L. And since most of my stints have been in startups or mid-sized establishments I have learnt to be nimble in the ways I operate. I am a people’s person and hence working with team (all sizes & culture) comes very naturally to me. My leadership style is inclusive and I often play a role of enabler letting people harness their respective strengths.

There are some really exciting brands that I have worked with under various defined, undefined capacities.

B2C Brands: MoneyGram, Taxsmile, IndiaNotes, Indigo919, Greenwood High, The Body Shop, PeopleBrowsr, Epson, Ozone Group, Asian Inspiration, iD Fresh, Mantri Developers, Krispy Kreme, ClearTax etc.

B2B Brands:  Intuit, Infosys, Edgeverve, Tech Mahindra, Amagi, Antuit etc.

KEY FOCUS AREA: P&L Management, Team Building, Vendor Management, Customer acquisition, Brand awareness, Lead generation & Online Reputation management in constrained environments.

INDUSTRY EXPERIENCE: Advertising Agency, Venture Capital, Venture Development, Technology, Real Estate, Financial Services, Media & Entertainment, Hospitality & NGO.

HONORS & AWARDS:

  • Top 100 Digital Marketer in India” for 2017 by Pluralsight & Paul Writer
  • Top 50 Digital Marketer” for 2012-13 by CMO Asia Council
  • “100 Smartest Digital Marketing Leader” by World Digital Marketing Congress